It’s time to reimagine how we build and grow companies. Many today are still using an outdated legacy model that was highly novel in the early 1900s. The old model, the profit-only approach, puts profit first, followed by customers and then people. When profit is the only focus, customers and employees are secondary. This outdated approach overlooks the vital role that people play in delivering exceptional customer experiences, among several other things, leading to widespread issues with 77% of employees not being engaged or actively disengaged at work globally. The model, once a game-changer, now creates a significant amount of issues. 

But, have you ever wondered how we can reimagine the Future of Work?

The answer is to implement the People and Purpose-Centric Approach. By investing in people who are truly committed, focused, and value-aligned with your vision, you invite greater achievement, engagement, and even customer loyalty. The model creates a space where High Achievers thrive and deliver exceptional value. When customers are championed by your people, the products or services delivered will be more valuable for them, the customer experience will be greater, and customer loyalty will increase too. This approach drives customer engagement and fandom and fosters a culture of appreciation, achievement, continuous learning, collaboration, creativity, and innovation. Customers become deeply connected with the company’s purpose, contributing to sustainable growth and profitability.

So, let’s reimagine the new era of work, empowering High Achievers and setting both team members and customers up for long-term success. Let’s start the exploration with four insights.