Culturally-Driven Companies
Achieve 18% More Revenue Per Employee than the Average
Culturally-Driven Companies Achieve
18% More Revenue
Per Employee than
the Average
Imagine your company filled with thriving High Achievers, all striving towards greatness, lifting each other towards new heights and scaling a culture of high performance and excellence
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As the saying goes, “Culture eats strategy for breakfast.” Culture is a way to drive behavior, and it can be codified. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals. Culture impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability.
Reimaginez™ is an award-winning company specializing in successfully designing and scaling high performance, thriving company cultures.
As the saying goes, “Culture eats strategy for breakfast.” Culture is a way to drive behavior, and it can be codified. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals. Culture impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability. Reimaginez™ is an award-winning company specializing in successfully designing and scaling high performance, thriving company cultures.
Reimaginez transforms company cultures from surviving to thriving, unlocking high performance, innovation, and profitability for mission-driven leaders building what’s next
If you’re a founder or CEO in biotech, healthtech, life sciences, climate tech, fintech, or a mission-driven industry, you know the challenge. Your team is brilliant, your vision is bold, but your culture isn’t keeping pace with your ambition. High Performers are quietly exhausted. Silos are slowing innovation. Scaling feels harder than it should.
We’ve spent 20 years proving what’s possible. Partnering with 1,000+ Founders and CEOs to transform 30,000+ company cultures into thriving, high performance environments where extraordinary results become inevitable. Companies achieving 3x revenue growth. Teams moving from fragmented to aligned. Leaders stepping into their full potential while building companies of lasting significance.
We work through one-on-one Founder and CEO advisory that includes the two AM decisions that matter most. Keynote speaking and actionable workshops that inspire teams to see what’s possible. Transformational programs across innovation, sales, strategy, culture, and leadership.
Full cultural transformations from assessment to implementation, building capability within your team so the transformation lasts. M&A cultural integrations that turn two competing cultures into one thriving organization.
Every engagement is bespoke, proprietary, and built around one question: What does thriving look like for you?
Ready to move from surviving to thriving? Let’s talk.
If you’re a founder or CEO in biotech, healthtech, life sciences, climate tech, fintech, or a mission-driven industry, you know the challenge. Your team is brilliant, your vision is bold, but your culture isn’t keeping pace with your ambition. High Performers are quietly exhausted. Silos are slowing innovation. Scaling feels harder than it should.
We’ve spent 20 years proving what’s possible. Partnering with 1,000+ Founders and CEOs to transform 30,000+ company cultures into thriving, high performance environments where extraordinary results become inevitable. Companies achieving 3x revenue growth. Teams moving from fragmented to aligned. Leaders stepping into their full potential while building companies of lasting significance.
We work through one-on-one Founder and CEO advisory that includes the two AM decisions that matter most. Keynote speaking and actionable workshops that inspire teams to see what’s possible. Transformational programs across innovation, sales, strategy, culture, and leadership.
Full cultural transformations from assessment to implementation, building capability within your team so the transformation lasts. M&A cultural integrations that turn two competing cultures into one thriving organization.
Every engagement is bespoke, proprietary, and built around one question: What does thriving look like for you?
Ready to move from surviving to thriving? Let’s talk.
Using The Infinity Culture Scale by Reimaginez, take the first steps towards increasing
your revenue and performance by determining the starting point of your culture with
The Flash Assessment — The Cultural Edition
Reimagining what the workplace will look like in the future
As some companies have made their workers return to the office post-pandemic, others have settled into some sort of hybrid world. Therese Gedda, Founder and CEO of the company Reimaginez, has been advising CEOs for more than 20 years.
James Benedict
Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital
I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.
Robert Sur
Founder & CEO at Delegate
Their transformative programs, through their profound understanding and application of high-performance culture, has made a significant impact on the growth and development of our organization. Their strategic, cultural, and holistic guidance aligns perfectly with the ethos I am passionate about both in my professional life and personally. It is a culture that I strive to embody and promote each day.
Working with Therese and the Reimaginez team represents a powerful investment in the future of any organization. For any leader looking to make significant, positive, and lasting changes to their culture, Therese and her team at Reimaginez offer an outstanding partnership.
Align Culture
Tap into each team member’s brilliance, build forward momentum through a sense of achievement as a team, achieve peak performance, and design your environment in alignment with empowering values and goals to help your team thrive.
Initiatives include Reimaginez Alignment Cultural Workshop Series and Reimaginez Executive Retreats and Offsites.
Design Culture
Culture By Design
Achieving Thriving High Performance Company Cultures
Align your people around your vision, effectively champion your best people, remove toxicity, and amplify your impact by designing and building a high performing culture.
Initiatives include State of Affairs and Cultural Assessment, Codifying Culture, and Your Cultural Playbook.
Engage High Achievers
High Achievers Outperform Average Workers by 14% in Productivity, 18% in Sales, and 23% in Profitability
Develop and lead your High Achievers, boost their performance, champion your future talents, and allow them to thrive through the leadership philosophies of tomorrow.
Programs include Leadership Reimagined, Performance Reimagined, and Collaboration Reimagined.
Grow with High Achievers
Creating a Thriving Future with Culture-Based Recruitment
Attract, recruit, and onboard High Achievers, boost their performance, keep toxicity away from your company, and help your people thrive via the leadership philosophies of tomorrow.
Initiatives include Reimaginez’s Culture-Based Recruitment and Performance Onboarding.
Scale Culture
From Cultural Legacy to Market Transformation and Beyond
Align people around your vision, effectively champion your High Achievers, remove toxicity, and amplify impact by designing and scaling a high-performing culture.
Initiatives include Cultural Transformation Focused on High Achievers, Revenue, Performance, Leadership, and Cultural and Operational Processes, including the program Innovation Reimagined.
Merge Culture (M&As)
Aligning everyone around your vision before, during, and after the merger allows you to champion all of your current and incoming High Achievers more effectively, remove toxicity before it becomes entrenched, and design the acceleration of a post-merger impact through an empowered, energized, and high performing culture.
Initiatives include M&A Cultural Due Diligence (DD) and M&A Cultural Integration.
High Performance
Executive Coaching
Executive Coaching can increase work performance by 70%
Explore the High Performance executive coaching programs for impact-driven and High Achieving Founders and CEOs.
A uniquely tailored program focusing on strategic, operational, and tactical support for transforming company cultures, developing high achieving leadership abilities, aligning strategic direction, and delivering transformative growth.
Keynote Speaking with Therese Gedda
Most requested Keynotes include
The Exceptional Impact of a Brilliant Culture – Curating High Performance Company Cultures Where High Achievers Thrive
The High Achiever Culture – Strategically Leading, Investing in, and Championing Your High Achievers
MAPPED Brilliance – Achieve Greatness and Amplify Impact with the High Achiever Mindset
3x Annual Recurring Revenue (ARR)
Merging Two Rival Companies Into One Thriving Company and Culture
10x Average
Deal Sizes
Developing Six Innovations with One of Them Worth $3.5M in Revenue Over
Four Years
Transforming Leadership — From Innovator to Thriving CTO in Climate Tech
Want to read more?
Sridhar Iyengar
Founder and CEO at Elemental Machines
Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.
Salvatore Savo
Co-founder of TetraScience and CTO of Elemental Machines
Her work has been instrumental in overcoming two major crises and has enabled the management team to be united, thus avoiding potentially catastrophic effects for the business. Therése has a very impressive track record, and I believe she is a black belt in her field.
They outperform the average worker by
Highlighted Awards
Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel
The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.
Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics
“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”
Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.
Amanda Evans
CEO at IMR
Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to peak performance as a leader and high achiever.
On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives.
James York
Director of US Business & Innovation at Enterprise Estonia
Therése Gedda is one of those rare few who can create magic in any room she steps into.
Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!
Welcome to Founders Confidential by Therese Gedda This is for you – The High Achiever The High Achiever. The Dolphin. The one who follows your North Star and honors your values. The one who has been brave enough to make
Reimagining Connection – Where Exceptional Minds Connect and Transform Welcome to an evening unlike any other, where deep connections, inspired conversations, and transformative experiences come together. The Reimagine Salon is an exclusive, invitation-only gathering designed to bring together mission-driven,
Why the State of a Company’s Culture is a Catalyst for Growth or Stagnation A New Approach for Visionary Board Members Board Members, this one is for you What if the next major driver of your company’s growth isn’t
Successfully 10x Deal Sizes – A Case Study At a time when every decision can make or break momentum, the most visionary founders know this truth: scaling isn’t just about building more, it’s about building smarter. One of the
Designing Cultures of Innovation – A Look Inside the May Reimagine Salon for Founders in Life Sciences and Tough Tech Moments of ExplorationMoments of CelebrationMoments of ConnectionMoments of JoyMoments of Recognition A few weeks ago, we hosted our second Reimagine
Celebrating The Reimagine Salon in Boston Moments of ExplorationMoments of CelebrationMoments of ConnectionMoments of JoyMoments of Recognition A few weeks ago, we gathered in Boston for our first Reimagine Salon, Founder Edition, which left a lasting impression. Co-hosted with
3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche
Client: High-growth, VC-backed life sciences company headquartered in the US.
Challenge: Engage a mixed culture of High Performers and Cruisers to develop and scale a High Achieving Culture during an unprecedented period of growth, fundraising, growing pains, and new business.
Results: To implement a cultural transformation, we focused on a mix of strategic, tactical, and operational programs and initiatives. Reimaginez implemented several cultural initiatives and training and development programs, which enabled the team to experience a 50% increase in growth with High Performers.
To level up the team, we implemented several Futuristic Leadership Programs for management and next-generation leaders to strengthen and level up the teams. Alongside the client, we also advanced the culture and leadership from a mixed performance to a High Achieving Culture.
We helped the company to develop a proven recruitment methodology to attract more culturally aligned High Performers; the client adopted and implemented the proprietary processes, models, and frameworks that included The People and Purpose Centric Recruit on Culture Framework™.
We helped the company shift to a fully-remote model, align resources and people, and scale the company. Additionally, we leveraged product-market fit to increase market share that led to becoming the dominant player in their niche by creating a 3x growth in Annual Recurring Revenue in one year.
Merging Two Rival Companies Into One Thriving Company and Culture
Client: High-growth, VC-backed life sciences company headquartered in the US.
Challenge: A (smaller) company, our client, acquired a (larger) competitor making it crucial to align and integrate two competing companies on culture, leadership, and strategy. Not only did these competitors differ in dynamics and cultures, but also languages, foundations, challenges, and opportunities. Some might have called the environment of the acquired company mediocre or challenged.
Results: To successfully orchestrate a cultural integration, it was crucial to get the key players to agree on a joint vision that would provide a common ground to perform, collaborate, and thrive as a single unit. Reimaginez worked with the c-suite and key stakeholders of each of the companies to establish a deep level of trust and support. Uncovering unifying threads around values, goals, and leadership and developing and implementing the cultural integration plan ensured a smooth integration, setting them up for future success and exponential growth.
45% Revenue Increase During the Pandemic for an 18-year-old company
Client: Founder and CEO of an 18-year-old high-growth SaaS company in Europe with over nearly 200 million USD in annual revenue and a significant presence in 38 countries.
Challenge: Strengthen and align the CEOs, management team, and the board, remove roadblocks of internal conflicts to scale and set the company up for success with a strategic and cultural plan.
Results: With an already thriving culture, company leadership needed help navigating challenges that included removing toxic individuals and refinancing the company. Therese worked directly with the CEO to elevate his leadership and public image, partner with stakeholders, and thrive under extreme pressure. There was also success in strengthening the management team, leveling up performance throughout the company, and improving cultural initiatives.
Therese also provided long- and short-term strategic, operational, and tactical support to scale and set the direction of the company with the 2028 vision in mind. These pillars helped the client align the board and leadership on collaboration, strengthen the culture of kindness and performance, and execute initiatives to substantially outperform growth targets.
The outcome of addressing these challenges swiftly resulted in a 45% growth in revenue which is the best year-over-year (YOY) in the company’s history.
10x Deal Sizes
Client: Serial Founder and CEO of a Series-A health-tech company in the US.
Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.
Results: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.
Developing Six Innovations with One of Them Worth $3.5M in Revenue Over Four Years
Client: High-growth, Series B life sciences company based in Massachusetts.
Challenge: Despite an established market share and early successes, the company had lost some of its innovative edge. They were looking to reignite the creative and innovative spirit they were founded upon and develop innovative high-value products and services to grow market share and revenue.
Results: Over ten months, we delivered our Innovation Reimagined Program to several senior technical leaders, including the CTO. The program’s goal was to develop an innovation culture, an innovation mindset among the leaders, and develop one innovation that was ready for launch with a significant impact on revenue.
During the program, we explore the customer-centric philosophy and strategy alongside looking at innovation, market opportunities, and value-creation for the customers in a more holistic and analytical way while applying creativity and design thinking to the process.
The program didn’t only develop one innovation but six in total. They were created in collaboration with the company’s dream customers, aligned with the vision of the company, and in service to the market. This market pull instead of market push approach helped the company create a unique and tailored innovation strategy with products and services desired by the market and a readiness to buy.
One of the innovations alone was worth half a million year one and one million per year for the following three. Besides the overall value of $3.5M in revenue for one innovation alone, the additional innovations secured the company’s competitiveness in the market and additional revenue with high profitability.
Besides developing six innovations in two different product categories, the team members also ended up closing a significant deal with one of the dream customers who they co-created with during the program.
In essence, this customer-centric innovation program enabled the development of a strong culture of innovation, amplified the company’s impact and strategic direction, and brought in more revenue than the founder could imagine before we started.
Transforming Leadership — From Innovator to Thriving CTO in Climate Tech
Client: Seed stage Climate Tech company based in Massachusetts
Challenge: This first-time founder faced the complexities of leading a high-growth, innovative technical company. The CTO was looking to grow his team, deal with the demands of being a cofounder, and develop his leadership and commercial skills while navigating the challenges of a fast-paced startup environment.
Results: We delivered The High Performance Founder Program to guide, support, and champion this new cofounder and CTO to thrive as a founder and leader. The program focused on helping him navigate the startup rollercoaster during his transition from working in a startup to running one and peak his performance individually and within the cofounding team. We worked closely with the CTO to codify and solidify the foundation of their company culture, bringing current team members together and enabling team growth.
During the program, the CTO substantially expanded his team, which became the largest in the company. He learned to thrive as a founder, effectively stepping into his role while remaining active as an innovator in the lab.
The program also helped him engage in early-stage initiatives and grow as a leader, learning to lead High Achievers, elevate High Potentials from strategic and operational perspectives, and build a scalable cultural foundation. Having witnessed the importance of culture in his previous company, the CTO understood the significance of getting it right and investing in it early.
The program’s success is evident in his flourishing role as both founder and CTO, showcasing his growth and thriving leadership in the dynamic climate tech industry.