As Featured In
Trusted By
James Benedict
Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital
She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level
I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.
Sridhar Iyengar
Founder and CEO at Elemental Machines
Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science
Cultural Transformation
Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 20 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach. After a few sessions, I realized that the broader leadership team at my company would also greatly benefit from Therese and her team, so we engaged them to deliver their Cultural and Leadership Program.
They have worked extensively with many startups (especially at different stages of growth) which has given them the empathy to be attentive and responsive to fast-paced environments. They bring a unique combination of coaching management teams on both leadership development and business strategy, scale-up challenges, and establishing the right company values to enable a clear strategic direction. I was particularly impressed when they were able to bridge between people of different professional and personality backgrounds and get everyone “speaking the same language.”
By bringing their unique perspective on how to design and scale cultures to enable companies to grow sustainably, this program has had a lasting impact on our productivity and performance and has greatly improved collaboration and communication across the company. Over the years they have developed proprietary techniques and frameworks to model company culture, workplace engagement, leadership development, and recruitment (to name a few) to enable these skills to become teachable and actionable.
Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.
Robert Sur
Co-Founder & CEO at Delegate
Working with Therese and the Reimaginez team represents a powerful investment in the future of any organization. For any leader looking to make significant, positive, and lasting changes to their culture, Therese and her team at Reimaginez offer an outstanding partnership.
As a CEO Advisor, Therese and the team at Reimaginez has demonstrated a unique ability to be a champion and wellspring of wisdom – a truly invaluable partner in the quest to achieve greatness for myself and my organization.
Their transformative programs, through their profound understanding and application of high-performance culture, has made a significant impact on the growth and development of our organization. Their strategic, cultural, and holistic guidance aligns perfectly with the ethos I am passionate about both in my professional life and personally. It is a culture that I strive to embody and promote each day.
What sets Therese and her team at Reimaginez apart is their ‘whole human’ approach. This holistic view integrates personal growth and overall wellbeing alongside professional development, making for a unique and genuinely valuable programs.
Therese’s work extends beyond measurable results, though these are undeniably impressive with a significant return on investment. Her work is about fostering a vibrant and sustainable organizational culture that enhances performance, promotes engagement, and drives innovation.
Most importantly, it’s so clear how deeply passionate and driven she is by her mission to bring about positive change while maximizing our potential – that energy is infectious.
Working with Therese and the Reimaginez team represents a powerful investment in the future of any organization. For any leader looking to make significant, positive, and lasting changes to their culture, Therese and her team at Reimaginez offer an outstanding partnership.
Salvatore Savo
Co-founder of TetraScience and CTO of Elemental Machines
…ensuring successful cultural integrations. One year after the merger, my team and I are extremely happy with the transition and can confirm we are in a much better environment than before. This would not have been possible without Therése’s guidance.
Cultural Integration
As the co-founder of a company that, for years, completely ignored the importance of building teams that share the same values and are culturally aligned, my perspective completely changed after working with Therese during the merger and acquisition (M&A) process for selling a division of my company. Therése assisted my team and me during the delicate transition from the seller to the buyer. Data show that 70-90% of M&As fail because key people leave, teams don’t get along, or demotivation sets in to the company being acquired. M&As are designed to benefit shareholders and not employees; corporations don’t understand the importance of investing in cultural integration before and after the merger and acquisition.
Therese and Reimaginez have developed a thorough and effective program for ensuring successful cultural integrations. One year after the merger, my team and I are extremely happy with the transition and can confirm we are in a much better environment than before. This would not have been possible without Therése’s guidance.
Reimaginez’s mission and work has a strong, undeniable, and beneficial impact on American businesses. The work enables one of the cores of the American economy, startups, to grow, prosper and add value to humanity.
I plan on leveraging Therese and Reimaginez for my future entrepreneurial endeavors.
Amanda Evans
CEO at IMR
On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives
Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to peak performance as a leader and high achiever.
I’ve had the pleasure of seeing her on stage several times, delivering a keynote speech at an exclusive conference in Stockholm, as part of a thought-provoking panel at an international book launch, and a workshop to coach and motivate the business elite of the American Chamber of Commerce in Sweden.
Therése is incredibly articulate, insightful, and inspiring. On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives.
James York
Director of US Business & Innovation at Enterprise Estonia
Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture
Therése Gedda is one of those rare few who can create magic in any room she steps into. Immediately engaging, accessible, and sincere she captivates the attention of her audience and doesn’t let go until they have all experienced the catharsis that comes from experiencing an “aha!” moment that moves you to your core.
With a focus on the Future of Work and workplace culture, she imbues her TED-level talking style and content with nearly twenty years of hard-won lessons and experience that only someone who has mastered their craft can effectively share onwards for the benefit of others. And she does!
Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!
Alex Nichols
Co-Founder at florrent
I am so thankful that Therése and Reimaginez have built novel frameworks filled with space for empathy and understanding that allow her to be an uncommonly effective founder and culture therapist
It’s been my good fortune to work with Therése over the past few years, learning from her deeply informed perspective on how culture affects the success of both individuals and teams. To borrow a quote from Carl Jung, “Until you make the unconscious conscious, it will rule your life and you will call it Fate”…talking to Therése, you will quickly learn that nowhere is this more true than with company culture. If diving into the subconscious of the collective sounds like a daunting task–you should know that Therése has not only demystified the process, but shared it with me and others in a way that becomes incredibly rewarding and generative.
This is why I am so thankful that Therése and Reimaginez have built novel frameworks filled with space for empathy and understanding that allow her to be an uncommonly effective founder and culture therapist. Her keen eye for maximizing strengths and minimizing growing pains for founders and companies is, from my experience, unique in its approach and effect, and I would recommend to anyone running a company that understanding Therése’s perspective will be of inestimable value.
3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche
Merging Two Rival Companies Into One Thriving Company and Culture
10x Deal Sizes
Developing Six Innovations with One of Them Worth $3.5M in Revenue Over
Four Years
Transforming Leadership — From Innovator to Thriving CTO in Climate Tech
Saving an 9.7 million USD ARR Subsidiary from Collapsing
Designing His Best Life After a Successful Company Exit
From CTO to CEO – Succeeding as the Leader of a Fast-Growing Startup
Codifying a Startup’s Culture to Keep and Attract the Best Talent During Extreme Growth
Realigning and Launching a Successful Impact Fund
Turning a Brilliant Scientist with a Successful Corporate Career into a Thriving Startup CEO
Successfully Scaling a Fast-Growing Multinational by Connecting a Thriving Culture with Corporate Performance
Tripling The Equity Stake
Reimagining what the workplace will look like in the future
As some companies have made their workers return to the office post-pandemic, others have settled into some sort of hybrid world. Therese Gedda, Founder and CEO of the company Reimaginez, has been advising CEOs for more than 20 years.
Highlighted Awards
Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel
The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.
Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics
“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”
Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.
Jan Schnorr
Co-founder of C2Sense
Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life.
Therése is an extraordinary Founder/Executive Coach, and working with her continues to have a significant impact on my career and life. I was originally introduced to Therése by a fellow founder when I was evaluating which direction to develop my career, and how to be happy and successful in my professional and personal life – while being well-aligned with my values and long-term goals.
Therése combines the experience from working with many other founders and being a founder herself with an incredible ability to connect and identify the underlying aspects to work on and to draw strength and energy from. With her help, I got more clarity on aspects and areas that I’d like to be important in my life, on my strengths, and my values. Additionally, she taught me techniques, and we adjusted them to my individual needs to take the next steps with more energy, clarity, and ultimately more success.
Therése is exceptional at custom-tailoring her frameworks and individual advice to create an immediate as well as long-lasting impact. I couldn’t be happier about working with her and have recommended her to many founders and other High Potential and High Achiever friends and colleagues.
Stefan Engeseth
Guest Professor and Author
Therése is an extraordinary entrepreneur and international motivational speaker
Therése is an extraordinary entrepreneur and international motivational speaker. A conductor of energy and magnetism, she engages audiences through her passionate performances, providing audiences with immediate and actionable insights. Combining her background in elite fitness and her extensive professional experience, Therése has motivated people all over the world to reach their goals in both their personal and professional lives.
Jakob Persson
Co-founder and CTO at NodeOne
I count her among the most inspirational and brilliant people I have the fortune to know
Highly driven, goal-focused and with an extraordinary degree of commitment to her projects. She can handle the grit of being an entrepreneur – not being someone to quit or easily doubt her ideas or vision.
She wants to bring about change and engages the people around her in her ideas. She is also an advocate of entrepreneurship and has helped countless people on their path to building their business.
I count her among the most inspirational and brilliant people I have the fortune to know.
Salvatore Savo
Co-founder of TetraScience and CTO of Elemental Machines
Her work has been instrumental in overcoming two major crises and has enabled the management team to be united, thus avoiding potentially catastrophic effects for the business. Therése has a very impressive track record, and I believe she is a black belt in her field.
Cultural Transformation
During my tenure as the Chief Technology Officer (CTO) of a fast-growing, high-tech, Cambridge-based company, I have participated in numerous cultural and leadership programs designed by Therese and her Reimaginez team. The programs are, without a doubt, one of the most valuable things offered by my employer. These programs not only enabled me to grow as a leader and sharpen my leadership skills but are critical for transforming members of a newly formed leadership team, from co-workers into team players.
Her work has been instrumental in overcoming two major crises and has enabled the management team to be united, thus avoiding potentially catastrophic effects for the business. Therése has a very impressive track record, and I believe she is a black belt in her field.
Meredith Danberg-Ficarelli
Co-founder and CEO of WATS
Her unique perception and listening skills allow her to gather context and details about our needs and challenges and deliver guidance, feedback, and action plans that are relevant and truly helpful
Meetings with Therese are a bright spot on my calendar. Her unique perception and listening skills allow her to gather context and details about our needs and challenges and deliver guidance, feedback, and action plans that are relevant and truly helpful. As an early-stage company, we’re lucky to be building with Therese at our side; she’s a sounding board and has a depth and breadth of experience that help fuel our confidence.
Her ability to see challenges that might exist under the surface, or even in the subconscious, is unparalleled and so valuable. Therese encourages us to face obstacles head-on before they hinder our success.
Milla Ottosson Sippola
Head of Events at The Swedish Federation of Business Owners Nacka
Therése Gedda came and delivered a ‘spot on’ and inspiring keynote on how to design a thriving culture to business owners and leaders
Therése Gedda came and delivered a ‘spot on’ and inspiring keynote on how to design a thriving culture to business owners and leaders at Nacka Företagarträff. With a fantastic performance, Therése contributed greatly to a successful day! Therése definitely lives as she learns and as the High Achiever, she took the time to add value by mingling with the entrepreneurs and contribute by doing a radio– and newspaper interview on top of her speaking engagement. She provides a unique futuristic, and actionable perspective on Business Culture and Workplace Engagement founded upon extremely insightful models that truly change the status quo. We are delighted and thankful for her appearance!
Sridhar Iyengar
Founder and CEO at Elemental Machines
When I talk about Therése with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully
High-Performance Founder/ Executive Coaching
Having founded three companies over the years, I realized one important thing along the way – you can never afford to stop learning. As each company grew from a handful to hundreds of people, the challenges have rarely been the same, so after 20 years of start-ups, I had the pleasure of meeting and engaging Therese to be my personal founder/executive coach.
While I’ve worked with other “coaches” in the past, none of them had the extraordinary and rare combination of skills and experience that I found with Therése: she’s a founder herself, she’s worked with an international cohort of clients (giving her a uniquely diverse perspective), she’s a sought-after keynote speaker on business culture and lifestyle design (which are key for any entrepreneur or executive).
Her programs are rooted in a behavioral science framework that allows each client to have a highly curated plan to achieve lifestyle and professional leadership goals; she then coaches you within a support structure that helps you stay accountable and ultimately catalyze the transformations you are seeking. By teaching you how to design and scale a strong culture, she shows you how to align the key pillars of leadership, recruitment, and strategy to grow your business.
She is always well-prepared and proactive in her teachings to ensure that her clients maximize the value of the programs. When I talk about Therese with fellow founders, I often refer to her as a “founder therapist” – someone that can empathize and share the burden of your journey and help you navigate successfully. I’ve personally recommended her to many of my founder friends who have subsequently gone on to refer her to their friends – a testament to her continued impact.
Johan Jörgensen
Founder and Partner at Grädde Invest. Venture Capitalist of the year, 2011
Her spoken qualities are excellent as well as her analytic capabilities as an advisor
I hereby give Therése Gedda my highest recommendation both as a strategic advisor and as a motivational speaker. I have had the great joy of encountering Ms. Gedda on several occasions and she continually over delivers – most lately as a keynote speaker on Internet Discovery Day, an industry leading event geared towards key people in the Swedish start-up and new media sectors. Her spoken qualities are excellent as well as her analytic capabilities as an advisor. I fail to see how anyone doing business with Therése Gedda could fail in being satisfied with the encounter.
Co-founders, CEO and COO, from a series A-backed Boston startup
I thought it was amazing how you were able to pull out what was important for all of us, and we didn’t really know it
The team has been fantastic. Therése has helped us clarify what our culture already is and helped us set goals for the future.
It’s been great. I think it has been very methodical. You are very methodical, Therése. Your team is very diligent. You turn things around quickly and work all different timezones.
Working with Therése and her team had been really great. Super responsive and super organized. I was only in some of the sessions, but the sessions I was part of, I thought it was amazing how you were able to pull out what was important for all of us, and we didn’t really know it.
Anneli Viklund
Innovation Expert at ALMI
The passion for challenging the status quo and empowering people to greatness, makes her an extraordinary inspiration for myself and other founders
Being a strategic advisor, I have had the great opportunity of working together with Therése. She is an amazing person and an exceptional leader who has built several companies from scratch. She started her entrepreneurial journey as a 17-year-old, founding a management consultancy company successfully working with startups and fast-growing firms for over a decade. She is one of the most talented individuals I have ever met. Therése has a great passion for entrepreneurship with a remarkable degree of commitment to her projects. The dedication to getting things done, the passion for challenging the status quo and empowering people to greatness, makes her an extraordinary inspiration for myself and other founders.
Raquel Rojo Calderón
Creator and Founder of Innata Style
Committed, empathetic, determined, conscientious, generous – the words to describe Therese brilliance are many. I call her my stand-in cofounder for a reason
Committed, empathetic, determined, conscientious, generous – the words to describe Therese brilliance are many. I’ve worked with Therese in two capacities: as a fellow consultant in strategy and business development projects, and as a founder coach when I started my own company. As a consultant, she is what I call a “straight shooter” – someone with incredible intellectual horse-power and sound reasoning – with a deep understanding of people and team dynamics. This translates into the kind of leader that sets clear goals, priorities, and execution plans, while keeping the team connected and motivated.
As a coach, this rare combination of clarity and care stands out again. Therese has the clarity (and stamina) to sort through chaos effectively and the real care that makes people reconnect to their values and mission. From a single session with Therese, you can expect to go from lost and helpless to grounded and energized. She gets people out of their narratives and into the present, and the focus needed at the moment to co-create with her the strategies, tactics, and action plans needed to make the most of the current opportunity. I call her my stand-in cofounder for a reason.
Mats Vindefjärd
CEO at Future Sports Media
What really makes her shine is the immense passion she demonstrates for what she is doing
Therése is a fantastic person in so many ways. On top of being a serial entrepreneur, she is an absolute top-class networker and extremely entrepreneurial. But, what really makes her shine is the immense passion she demonstrates for what she is doing. As a startup advisor and speaker, she is constantly connecting with other entrepreneurs to generously sharing her learnings, insights and experiences to help them grow as well.
Lynn Radice
Global Headhunter
Therese Gedda is an amazing global speaker and coach with a strong focus on culture
This is my public thank you. Therese Gedda is an amazing global speaker and coach with a strong focus on culture. I met up with her last night in NYC. We first met her in Venice and amazed by her talent. She would be a great addition to any conference or program. In 10 minutes, she gave me life-changing info.
Please look her up when you need a speaker to change your culture from top-down. She has programs and experiences that can change the dynamics of any company. I learned so much and know she can help any startup or Founder. Looking to scale and grow or overwhelmed and in debt, or drowning on inside?
Therése Gedda can help entrepreneurs grow and manage the rollercoaster! Looking for impactful programs? Here is a woman with a program, skill, and a message.
Jonas Almeling
Regional Director Nordics & Northern Europe of Startup Grind
Therése is a very talented, sharp and competent professional who is extremely passionate about her work and making a difference. I believe she is an invaluable mentor, speaker and advisor
Therése is a very talented, sharp and competent professional who is extremely passionate about her work and making a difference. She has acquired immense knowledge through her experience as a serial entrepreneur and international speaker. This unique combination of personal experience and scientific research is what has made her, her business and the people around her so successful. I believe she is an invaluable mentor, speaker and advisor.
Manav Mehta
PhD, Founder and CEO of Gel4Med Inc.
Congratulations from the excellent presentation – So much energy and interaction
Therése, I was delighted to watch your video recording of the seminar. Congratulations from the excellent presentation. So much energy and interaction through the presentation (I liked the choices/polls you provided during the presentation). I really liked the content as well. I was surprised to see you being able to pack so much into the 60 minutes.
Annelie Sule
Innovation and Business Development Manager at Umbilical Design
She has an exceptional ability to quickly grasp new information and converting it into concrete actions. She is also an exceptional facilitator
Therése is an extraordinary individual with a great drive. She has an exceptional ability to quickly grasp new information and converting it into concrete actions. She is also an exceptional facilitator and contributor: sharing her extensive knowledge with high energy and charisma, paired with professionalism and a genuine interest in making individuals excel. Therése is truly phenomenal at empowering people.
Caitlyn Chan
(NYU MBA student) Finance Analyst at Morgan Stanley
I am truly thankful for your willingness to share your wisdom and find your story to be remarkably inspiring
Thank you so much for coming to speak at NYU yesterday, I found it to be a very educational and inspiring talk. Throughout your speech, I had the chance to self reflect, using my father’s business as an example and managed to identify where many of the underlying issues were. Like you said, it has to do a lot with culture and encouraging behaviour that aligned with the culture.
I am truly thankful for your willingness to share your wisdom and find your story to be remarkably inspiring.
Jonathan Danemo
Analyst at Vinnova
Good leaders inspire action, but great leaders inspire change!
Good leaders inspire action, but great leaders inspire change! Therése has the ability to identify the smallest things that make you thrive and grow as a person both professionally and personally. She moves seamlessly between empirical evidence to business know-how. She has the global network to connect the individuals and ideas that create real impact and change the world for the better. Regardless, if you are looking for a keynote speaker to wow your audience or an experienced advisor to guide your board, Therése is a true asset.
Emilie Lidgard
Regional Manager at Venture Cup Sweden
She is very committed and is always well-prepared. She is amazing on stage
A collaboration with Therése Gedda means that you can feel completely confident with the outcome. She is very committed and is always well-prepared. She is amazing on stage, inspires many people and adds a great value to our participants. We at Venture Cup are very grateful and excited about our partnership with Therése.
Andrea Elvhage
CEO Fenix Media
She has a great enthusiasm for sharing new ideas and creative concepts as well as re-imagining and reverse engineering business structure
Therése has a tremendous passion for both business and entrepreneurship. Her combination of professional and academic experience from working with business development, leadership and marketing for a decade as well as holding a Master of Science in Business and Economics from the Stockholm School of Economics makes her an excellent member of your team. With her previous experience, knowledge, passion and engagement she is perfectly suited to mentor startups, businesses and individuals to reach their fullest potential.
Therése often attends conferences and business events where she connects people with opportunities for innovation and growth. She regularly exchange ideas and insights with prominent entrepreneurs and thought leaders across disciplines and geographic regions. Continuously seeking to excel in her leadership, performance and communication abilities, she peruse in depth research and study best practices within multiple fields.
She has a great enthusiasm for sharing new ideas and creative concepts as well as re-imagining and reverse engineering business structures. Therése is warm, generous and inspire both myself and others with her visions and charisma.
Fredrik Heleander
CEO Boo Energi
Awesome performance Therése! Very interesting to listen to your insights
Jacob Leander-Olsson
Founder Like.tv MTG
Therése is one of the most talented individuals that I have met in my life
Roy Wallen
CEO of Directional Healthcare Advisors, LLC
Thanks for an excellent presentation – and the energy was palpable
Entrepreneurship is limitless. You can build any type of company you desire, from a one-person lifestyle business, an agency, a high-growth startup, a unicorn, or
A note from our Founder and CEO – Therese Gedda Having organized gatherings, mastermind dinners, and after works (often lasting beyond midnight) worldwide for years,
Founders – Have you ever wondered when is the right time to invest in your culture? Knowing that culture impacts everything from productivity, engagement, and
Reimagining The New Era of Work It’s time to reimagine how we build and grow companies. Many today are still using an outdated legacy model
New York City – Boston – Stockholm – London
3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche
Client: High-growth, VC-backed life sciences company headquartered in the US.
Challenge: Engage a mixed culture of High Performers and Cruisers to develop and scale a High Achieving Culture during an unprecedented period of growth, fundraising, growing pains, and new business.
Results: To implement a cultural transformation, we focused on a mix of strategic, tactical, and operational programs and initiatives. Reimaginez implemented several cultural initiatives and training and development programs, which enabled the team to experience a 50% increase in growth with High Performers.
To level up the team, we implemented several Futuristic Leadership Programs for management and next-generation leaders to strengthen and level up the teams. Alongside the client, we also advanced the culture and leadership from a mixed performance to a High Achieving Culture.
We helped the company to develop a proven recruitment methodology to attract more culturally aligned High Performers; the client adopted and implemented the proprietary processes, models, and frameworks that included The People and Purpose Centric Recruit on Culture Framework™.
We helped the company shift to a fully-remote model, align resources and people, and scale the company. Additionally, we leveraged product-market fit to increase market share that led to becoming the dominant player in their niche by creating a 3x growth in Annual Recurring Revenue in one year.
Merging Two Rival Companies Into One Thriving Company and Culture
Client: High-growth, VC-backed life sciences company headquartered in the US.
Challenge: A (smaller) company, our client, acquired a (larger) competitor making it crucial to align and integrate two competing companies on culture, leadership, and strategy. Not only did these competitors differ in dynamics and cultures, but also languages, foundations, challenges, and opportunities. Some might have called the environment of the acquired company mediocre or challenged.
Results: To successfully orchestrate a cultural integration, it was crucial to get the key players to agree on a joint vision that would provide a common ground to perform, collaborate, and thrive as a single unit. Reimaginez worked with the c-suite and key stakeholders of each of the companies to establish a deep level of trust and support. Uncovering unifying threads around values, goals, and leadership and developing and implementing the cultural integration plan ensured a smooth integration, setting them up for future success and exponential growth.
45% Revenue Increase During the Pandemic for an 18-year-old company
Client: Founder and CEO of an 18-year-old high-growth SaaS company in Europe with over nearly 200 million USD in annual revenue and a significant presence in 38 countries.
Challenge: Strengthen and align the CEOs, management team, and the board, remove roadblocks of internal conflicts to scale and set the company up for success with a strategic and cultural plan.
Results: With an already thriving culture, company leadership needed help navigating challenges that included removing toxic individuals and refinancing the company. Therese worked directly with the CEO to elevate his leadership and public image, partner with stakeholders, and thrive under extreme pressure. There was also success in strengthening the management team, leveling up performance throughout the company, and improving cultural initiatives.
Therese also provided long- and short-term strategic, operational, and tactical support to scale and set the direction of the company with the 2028 vision in mind. These pillars helped the client align the board and leadership on collaboration, strengthen the culture of kindness and performance, and execute initiatives to substantially outperform growth targets.
The outcome of addressing these challenges swiftly resulted in a 45% growth in revenue which is the best year-over-year (YOY) in the company’s history.
10x Deal Sizes
Client: Serial Founder and CEO of a Series-A health-tech company in the US.
Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.
Results: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.
Developing Six Innovations with One of Them Worth $3.5M in Revenue Over Four Years
Client: High-growth, Series B life sciences company based in Massachusetts.
Challenge: Despite an established market share and early successes, the company had lost some of its innovative edge. They were looking to reignite the creative and innovative spirit they were founded upon and develop innovative high-value products and services to grow market share and revenue.
Results: Over ten months, we delivered our Innovation Reimagined Program to several senior technical leaders, including the CTO. The program’s goal was to develop an innovation culture, an innovation mindset among the leaders, and develop one innovation that was ready for launch with a significant impact on revenue.
During the program, we explore the customer-centric philosophy and strategy alongside looking at innovation, market opportunities, and value-creation for the customers in a more holistic and analytical way while applying creativity and design thinking to the process.
The program didn’t only develop one innovation but six in total. They were created in collaboration with the company’s dream customers, aligned with the vision of the company, and in service to the market. This market pull instead of market push approach helped the company create a unique and tailored innovation strategy with products and services desired by the market and a readiness to buy.
One of the innovations alone was worth half a million year one and one million per year for the following three. Besides the overall value of $3.5M in revenue for one innovation alone, the additional innovations secured the company’s competitiveness in the market and additional revenue with high profitability.
Besides developing six innovations in two different product categories, the team members also ended up closing a significant deal with one of the dream customers who they co-created with during the program.
In essence, this customer-centric innovation program enabled the development of a strong culture of innovation, amplified the company’s impact and strategic direction, and brought in more revenue than the founder could imagine before we started.
Transforming Leadership — From Innovator to Thriving CTO in Climate Tech
Client: Seed stage Climate Tech company based in Massachusetts
Challenge: This first-time founder faced the complexities of leading a high-growth, innovative technical company. The CTO was looking to grow his team, deal with the demands of being a cofounder, and develop his leadership and commercial skills while navigating the challenges of a fast-paced startup environment.
Results: We delivered The High Performance Founder Program to guide, support, and champion this new cofounder and CTO to thrive as a founder and leader. The program focused on helping him navigate the startup rollercoaster during his transition from working in a startup to running one and peak his performance individually and within the cofounding team. We worked closely with the CTO to codify and solidify the foundation of their company culture, bringing current team members together and enabling team growth.
During the program, the CTO substantially expanded his team, which became the largest in the company. He learned to thrive as a founder, effectively stepping into his role while remaining active as an innovator in the lab.
The program also helped him engage in early-stage initiatives and grow as a leader, learning to lead High Achievers, elevate High Potentials from strategic and operational perspectives, and build a scalable cultural foundation. Having witnessed the importance of culture in his previous company, the CTO understood the significance of getting it right and investing in it early.
The program’s success is evident in his flourishing role as both founder and CTO, showcasing his growth and thriving leadership in the dynamic climate tech industry.
Saving an 9.7 million USD ARR Subsidiary from Collapsing
Client: Founder and CEO of a fast-growing SaaS company in Europe, with 145 million USD in annual revenue and a significant presence in 38 countries.
Challenge: One of their subsidiaries was about to crash with 9.7 million USD in annual revenue.
Results: Therése and the CEO analyzed the situation to uncover the root cause. Together they developed in-depth strategies and advanced techniques to launch a cultural transformation and make the necessary personnel changes. This solution followed the realignment of business operations, which strengthened the commitment of high achievers; ultimately saving the business.
Designing His Best Life After a Successful Company Exit
Client: Founder and former CEO of a successful series-B Life Science company.
Challenge: Reconnecting with self-sovereignty after complete immersion in his company for over a decade.
Results: After over a decade of complete focus on launching and scaling his company, he realized that he hadn’t made time for himself or self-discovery. After successfully exiting his company, he faced the challenges and complexity of the open road ahead with too many options and requests. Instead of jumping right back into the startup world, Therése and the Founder worked on his deep self-discovery and personal alignment as well as the pursuit of his legacy. This journey led him to a place where he is in the best shape of his life, has a deep sense of self, and acts with intention and meaning in every part of his life.
From CTO to CEO – Succeeding as the Leader of a Fast-Growing Startup
Client: Founder and CEO of a series-A BioTech company in Boston.
Challenge: Transforming a highly technical and scientifically brilliant Founder into an effective CEO.
Results: This serial Founder and former CTO who focused on technical development and intellectual property, had previously started and successfully sold two companies prior to launching this startup as a CEO. The underlying challenges were mainly connected to the different skill sets required as a CEO – being in the driver’s seat of a highly specialized team while also focusing on fundraising, recruiting talent, keeping the culture thriving, and pitching the startup to audiences around the world.
During this personal and professional transformation, the Founder grew into an effective and visionary leader, launching multiple products, closing major partnerships, raising venture capital, and successfully growing the company into a dominant player within their niche. While working with Therése, the Founder was also able to stay true to his roots as a High Achieving Empathic Giver.
Codifying a Startup’s Culture to Keep and Attract the Best Talent During Extreme Growth
Client: Founding team of a series-A startup within Artificial Intelligence in the US.
Challenge: Keep their current team members highly engaged and thriving while more than doubling their workforce within three months.
Results: Therése and her team worked closely with the CEO and the founding team to codify and strengthen their culture in order to impact everything from core leadership philosophies, recruitment processes, delegation and accountability to new KPI’s and internal rituals to celebrate successes. Upon completion of the projects the company celebrated its reinforced identity and grew with an increased confidence and speed, setting themselves up for their next stage of growth.
Realigning and Launching a Successful Impact Fund
Client: Highly empathic lead investor with 20+ years of experience in New York.
Challenge: Uniting and realigning investors and management to successfully launch an innovative fund of funds.
Results: Therése and the founding partner uncovered the underlying challenges to realize the inspired vision for the fund, which included a new launch strategy, management team alignment, and cultural foundation. Together they worked on addressing each challenge and unified the management team around the new strategic direction and action plan. This was quickly followed by successfully closing the funding round with new partners and launching their first targeted investments.
Turning a Brilliant Scientist with a Successful Corporate Career into a Thriving Startup CEO
Client: Founder and CEO of a successful startup within MedTech in Boston.
Challenge: Mastering the startup CEO rollercoaster of a million things to do while keeping himself and his teams delivering strong results.
Results: This Founder’s underlying challenges were balancing briefings from lab studies, pitching investors, getting ready for FDA approval, and later commercialization all at the same time. Together with Therése, they worked on designing and scaling a thriving culture while building out the team with complementary competencies and a strong cultural alignment, training the Founder in pitching and negotiating effectively, and helping him grow into the leader he always wanted to be.
Successfully Scaling a Fast-Growing Multinational by Connecting a Thriving Culture with Corporate Performance
Client: Founder and CEO of a fast-growing SaaS company in Europe with over 145 million USD in annual revenue and a significant presence in 38 countries.
Challenge: Developing and strengthening a thriving culture through significant growth and international expansion.
Results: The underlying challenges for this Founder was managing international growth without diluting their culture from an influx of new people while driving exceptional performance and more than doubling their revenue. The Founder and Therése together developed innovative strategies and processes to drive a thriving people and purpose-centric culture throughout the organization connecting their culture directly with their performance. The new initiatives achieved the company’s targets ahead of schedule expanding into new countries and significantly increasing revenue in multiple markets. The company has continued accelerating with a strengthening culture dedicated to their core values and ambitious vision.
Tripling The Equity Stake
Client: First-time Founder and CEO of a Series-B biotech company in the US.
Challenge: During the company’s series-B funding round, the CEO was at risk of being diluted further and only left with 3 percent of his business.
Results: The first step was to identify key issues that included board and investor relations, corporate positioning, and competing priorities. Therése helped the CEO develop sophisticated negotiation strategies and tactics to strengthen him personally and professionally against a combated board. Together, their work resulted in a closed funding round with a 9.5 percent equity stake, and the CEO earned renewed confidence from the board and company.
