Our CEO and founder of Reimaginez, Therese Gedda, recently had the great pleasure of writing a piece for the European American Chamber of Commerce in collaboration with Yvonne Bendinger-Rothschild, Executive Director of the European American Chamber of Commerce New York Chapter, and Johan Apel, Executive Chairman at Westhill. We dive deep into the importance of due diligence and how company culture can impact you as an investor. 

Here is the beginning of the investor edition piece: 

$223 billion. 

That’s what culturally motivated turnover costed organizations over the previous five years, according to a 2019 SHRM report.

As you embark on the pursuit of investing in a company, the due diligence process is key for all parties. Depending on the stage, you might be looking for different aspects as the key drivers. These can vary from traction, market potential, market size, and team to product-market fit, annual recurring revenue, and their plan for growth. However, one area that impacts everything from productivity, engagement, customer loyalty, talent retention, speed of innovation, growth, and, of course, profitability, is culture. Culture is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals in an efficient and meaningful way.

However, the questions are, why does it matter for you as an investor, and how do you assess it? 

Let’s start with the why. 

Want to read the full piece? Click here and feel free to come back here and let us know your thoughts.

We at Reimaginez are thrilled to be a part of the chamber, being part of their pursuit of supporting the successful collaborations of American and European companies. If you are looking to contribute to the collaboration between the two continents, visit EACCNY to learn more.