The board is shifting. The Future of Work is already here, and it is asking Leaders to step up and commit to the game that will redefine the meaning of “work” and breathe new life into the workplace. One of the main points of this worldwide transformation is the challenge of talent engagement. A 2020 study by Gallup has shown that high levels of employee engagement correlate to a number of positive outcomes, such as:
- 23% higher profitability
- up to 43% less turnover
- 81% lower absenteeism
However, according to the latest State of the Workplace Report, only 20% of employees worldwide are engaged in their jobs. So, how can Founders and Leaders ensure their talent is not just engaged, but fulfilled and thriving in the workplace?
In a recent article, we assessed how to tap into the Human Side of the Future of Work to ensure a fast-growing, thriving company as we face revolutionary times. But what does a human-first approach look like? What kind of benefits can you expect from it? And why is the People and Purpose-Centric model the key to thriving in the Future of Work? Join us in this article to uncover the model that will allow Leaders to step into a new era of work, fulfillment, and productivity.
A Tale of Two Models– Profit-only vs. People and Purpose Centric Cultural Model
Picture walking into a workplace where, out of 100 team members, only 20 of them actually care about what they are doing. The other 80 are just cruising, trying to get away with doing the bare minimum. They feel no connection to what you believe in, and they are hard to manage because they are disengaged from your culture and your vision.
Unfortunately, this is the reality for many workplaces worldwide. One of the main causes is the implementation of the Profit-Only model, along with old management philosophies created for the past, in modern settings. A model where close monitoring through century-old techniques is required to ensure employees are getting things done, but where these methods also drive away the High Achievers who could actually be sparking creation and innovation in their companies.
The good news? It doesn’t need to be this way.
The Alternative: Putting People First
Imagine leading a company where everyone is committed to making its vision a reality. Every day, people are showing up as their best selves, performing and bringing ideas to the table as if your purpose was their own: these people are, indeed, driven by a common set of values. They believe in what you believe in, and belonging to something greater than themselves inspires them to contribute the best of their talent to higher, impactful aspirations. They are passionate about what they do because they find meaning in it.
Imagine your workforce filled with passionate high performers who are excited to show up every day because they care about what they are doing. Since they are the type of talent that always aims to go above and beyond expectations, the best way to lead them is to give them the freedom to choose the places and times to work that best complement their energy, creativity, and productivity. Futuristic Leadership works, it is fulfilling to everyone involved, and it encourages team members to commit their talent and fully unleash their potential.
Imagine every team member connecting to your values deeply and living by them in every step and interaction within the company. Every single one of your team members embodies the principles you are building your company upon, and they are collaborating and creating value as truthful ambassadors of your cultural foundation.
Imagine, as a result of your team’s commitment to excellence and world-class delivery, your customers being deeply loyal and passionate about your brand, to the extent where they spontaneously show up to have your back through trying times, and they become strong supporters and advocates for your company. You are constantly surpassing your customers’ expectations, and in return, they profess an unmatched level of loyalty, which ultimately drives high profitability and sustainability for your company over time. Culture is the silver bullet that can bring you closer to all of these outstanding achievements, and more. But it takes the decision to design it and to design it well.
Thriving with the People and Purpose-Centric Model
For many of the Leaders in our community, people-centricity is second nature. In a world where the latest news is anticipating a “turnover tsunami,” our Founders and CEOs are at the cutting edge of the workplace philosophies and leadership styles that will spearhead companies into the Future of Work.
For brilliant Leaders who are already committed to a People and Purpose-Centric culture, the next challenge is amplifying it. Values and people-centricity come naturally to these Leaders, so it is vital to codify them. This allows them to ensure that the essence of their philosophies around collaboration, performance, and achievement is captured as a cultural foundation and crystallized into the behaviors they wish to champion in their teams. In the long run, a codified culture is a scalable culture that sets a precise path forward in amplifying those behaviors and the impact they create.
Ready to Thrive?
High Achievers thrive alongside fellow High Achievers, and they attract each other.
We have worked with 1000+ founders and CEOs, and we have experienced first-hand how culture has an impact on everything, from interactions between team members to talent attraction and retention; from customer relationships and profitability to the speed of innovation and your ability to propel revolutionary initiatives that will wow your Dream Persona and leave a print in the history of your industry.
We have built proprietary frameworks proven to deliver transformative change in fast-growing companies. Below is a selection of our custom-designed projects on culture, leadership, and growth that can span from two weeks to a year depending on goals and needs:
Codifying Culture is designed to create a strong cultural foundation to be used for effective leadership initiatives, recruitment, and accountability.
Recruiting on Cultural Fit is a scalable and methodical recruitment model focused on mindset, cultural and value alignment.
Scaling a High Achiever Culture is designed to keep the best people, your High Achievers, performing and thriving.
Strategic Direction and Growth is often delivered as an off-site, followed by an executive coaching program for your management team.
Bespoke Programs are fully customized initiatives that span extensive cultural transformations as well as targeted projects covering culture, leadership, commercialization, recruitment, training, and growth.
