Culturally-Driven Companies

Achieve 18% More Revenue Per Employee than the Average


Culturally-Driven Companies Achieve 

18% More Revenue 

Per Employee than 

the Average

Imagine your company filled with thriving High Achievers, all striving towards greatness, lifting each other towards new heights and scaling a culture of high performance and excellence

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A High Performance Culture 
Can Be Designed

Culturally-driven companies achieve 18% more revenue per employee than the average. As the saying goes, “Culture eats strategy for breakfast.” Culture is a way to drive behavior, and it can be codified. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals. Culture impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability.  

A High Performance Culture Can Be Designed

Culturally-driven companies achieve 18% more revenue per employee than the average. As the saying goes, “Culture eats strategy for breakfast.” Culture is a way to drive behavior, and it can be codified. It is a way to align people with shared values to support each other in overcoming challenges and achieving ambitious goals. Culture impacts everything from productivity, engagement, and customer loyalty to talent retention, speed of innovation, growth, and, of course, profitability.  

Discover How to Design and Scale Thriving High Performing Company Cultures

Reimaginez™ is an award-winning company specializing in successfully designing and scaling high performance, thriving company cultures. With 20 years of experience, serving 1,000+ Founders & C-suite clients and impacting over 30,000 company cultures, the Reimaginez team helps founders, CEOs, and leaders keep, attract, and lead High Achievers while living as High Achievers themselves.

 

We amplify such goals and this kind of impact via One-on-One High-Performance Programs with Founder and Executive Coaching, Keynote Speaking, Performance, Cultural and Leadership Programs, Cultural Transformations, Cultural M&A Integrations, and CEO Advisory.

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Founders & C-Level Clients Served
100 +
Keynotes and Talks Delivered
100 +
Company Cultures Impacted
300 +

Live on CBS — Reimaginez Founder and CEO Covers Trends on The Future of the Workplace

Reimagining what the workplace will look like in the future

As some companies have made their workers return to the office post-pandemic, others have settled into some sort of hybrid world. Therese Gedda, Founder and CEO of the company Reimaginez, has been advising CEOs for more than 20 years.

Watch the Segement

James Benedict

Co-Founder & Vice Chairman at Bedowin360 Capital and Co-Founder & Co-CEO at Left Tackle Capital

I have had the pleasure and privilege of working with Therese on building a people and purpose-centric culture and highly recommend her to anyone who is serious about elevating their performance and improving the quality of their life. She helped me see and understand myself, and has given me the tools for how to take my professional and personal life to another level.

Build a Brilliant Culture Full of High Achievers

Using The Infinity Culture Scale by Reimaginez, take the first steps towards increasing

your revenue and performance by determining the starting point of your culture with

The Flash Assessment — The Cultural Edition

Take The Assessment

Sridhar Iyengar

Founder and CEO at Elemental Machines

Therese and her team will empower your leadership team to identify and nurture high potential employees and develop them into high achievers, inspire creativity amongst the teams to achieve extraordinary goals, and create scalable support systems based on behavioral science. They have been a great asset to our company, and I’ve recommended them to several other executives who have also gone on to have very positive continued engagements with them.

Discover Our Programs

From Aligning to Merging High Performance Thriving Company Cultures

Align Culture

 Cultural Alignment is Your Secret Advantage 

Tap into each team member’s brilliance, build forward momentum through a sense of achievement as a team, achieve peak performance, and design your environment in alignment with empowering values and goals to help your team thrive.

 

Initiatives include Reimaginez Alignment Cultural Workshop Series and Reimaginez Executive Retreats and Offsites.

Learn More

Design Culture

 

Culture By Design

 

Achieving Thriving High Performance Company Cultures
Align your people around your vision, effectively champion your best people, remove toxicity, and amplify your impact by designing and building a high performing culture.

Initiatives include State of Affairs and Cultural Assessment, Codifying Culture, and Your Cultural Playbook.

Learn More

Engage High Achievers

 The High Achieving Culture

High Achievers Outperform Average Workers by 14% in Productivity, 18% in Sales, and 23% in Profitability 

 

Develop and lead your High Achievers, boost their performance, champion your future talents, and allow them to thrive through the leadership philosophies of tomorrow.

 

Programs include Leadership Reimagined, Performance Reimagined, and Collaboration Reimagined.

Learn More

Grow with High Achievers

Growing and Magnifying Your Dream Teams  

Creating a Thriving Future with Culture-Based Recruitment 

 

Attract, recruit, and onboard High Achievers, boost their performance, keep toxicity away from your company, and help your people thrive via the leadership philosophies of tomorrow.

 

Initiatives include Reimaginez’s Culture-Based Recruitment and Performance Onboarding.

Learn More

Scale Culture

Culture as Your Silver
Bullet – Your Chapter of Hyper-Growth

From Cultural Legacy to Market Transformation and Beyond

Align people around your vision, effectively champion your High Achievers, remove toxicity, and amplify impact by designing and scaling a high-performing culture.

 

Initiatives include Cultural Transformation Focused on High Achievers, Revenue, Performance, Leadership, and Cultural and Operational Processes, including the program Innovation Reimagined.

Learn More

Merge Culture (M&As)

Amplifying Performance and Value Through Culturally Aligned Mergers

Aligning everyone around your vision before, during, and after the merger allows you to champion all of your current and incoming High Achievers more effectively, remove toxicity before it becomes entrenched, and design the acceleration of a post-merger impact through an empowered, energized, and high performing culture.

 

 

Initiatives include M&A Cultural Due Diligence (DD) and M&A Cultural Integration.

Learn More

High Performance
Executive Coaching

Looking for a Yoda  / Master Teacher / Founder Therapist in your corner? 


Executive Coaching can increase work performance by 70%

 

Explore the High Performance executive coaching programs for impact-driven and High Achieving Founders and CEOs.

 

A uniquely tailored program focusing on strategic, operational, and tactical support for transforming company cultures, developing high achieving leadership abilities, aligning strategic direction, and delivering transformative growth.

 

Learn More CEO Program
Learn More Founder Program

Keynote Speaking with Therese Gedda

Learn from the award-winning entrepreneur and world renowned Keynote Speaker

 

Most requested Keynotes include

 

The Exceptional Impact of a Brilliant Culture – Curating High Performance Company Cultures Where High Achievers Thrive

 

The High Achiever Culture – Strategically Leading, Investing in, and Championing Your High Achievers

 

MAPPED Brilliance – Achieve Greatness and Amplify Impact with the High Achiever Mindset

 

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Highlighted Case Studies and Success Stories

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

LEARN MORE

Merging Two Rival Companies Into One Thriving Company and Culture

LEARN MORE
45% Revenue Increase During the Pandemic for an 18-year-old company
LEARN MORE

10x Average

Deal Sizes

LEARN MORE

Developing Six Innovations with One of Them Worth $3.5M in Revenue Over
Four Years

LEARN MORE

Transforming Leadership —  From Innovator to Thriving CTO in Climate Tech

LEARN MORE

Want to read more?

See the full list here

Salvatore Savo

Co-founder of TetraScience and CTO of Elemental Machines

… ensuring successful cultural integrations. One year after the merger, my team and I are extremely happy with the transition and can confirm we are in a much better environment than before. This would not have been possible without Therése’s guidance. Reimaginez’s mission and work has a strong, undeniable, and beneficial impact on American businesses. The work enables one of the cores of the American economy, startups, to grow, prosper and add value to humanity.

Alex Nichols
Co-Founder at florrent

I am so thankful that Therése and Reimaginez have built novel frameworks filled with space for empathy and understanding that allow her to be an uncommonly effective founder and culture therapist. Her keen eye for maximizing strengths and minimizing growing pains for founders and companies is, from my experience, unique in its approach and effect, and I would recommend to anyone running a company that understanding Therése’s perspective will be of inestimable value.

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High Achievers thrive alongside fellow High Achievers and they attract each other

They outperform the average worker by

in Productivity
0 %
in Sales
0 %
in Profitability
0 %

Highlighted Awards

Recognized by the SKAPA foundation via the ‘Future Innovator Award’ given in memory of Alfred Nobel

The SKAPA Foundation was established in 1985 in memory of Alfred Nobel. It is Sweden’s largest and most prestigious innovation prize. The foundation is moderated by the Swedish Inventors Association and the Stockholm International Fair in cooperation with VINNOVA, Almi, the Swedish Foundation Agne Johansson’s Memorial Fund, and PRV.

Therese Gedda was named by the Nordic 100 as one of the most influential and impactful entrepreneurs from the Nordics

“Honored to be on the list as one of the most influential people in the Nordic Startup Scene. The startup community in the region is thriving and I’m proud to have contributed to it.”

Second Place in the Swedish Final for TEDx Made in Europe

Therese had the honor to take the stage in the Swedish final for TEDx Made in Europe in front of hundreds of executives and entrepreneurs at The Growth Day/Stora Tillväxtdagen in Stockholm. The event was organized by the Swedish Agency for Economic and Regional Growth.

Amanda Evans

CEO at IMR

Therése is a fantastic entrepreneurial speaker and CEO advisor who shakes the sky. With almost two decades of experience, she has an excellent understanding of how to design and scale a thriving company culture and how to peak performance as a leader and high achiever.

 

On every occasion, the audience left on cloud nine, empowered to challenge the status quo and make a big impact in their businesses, careers, and lives.

James York

Director of US Business & Innovation at Enterprise Estonia

Therése Gedda is one of those rare few who can create magic in any room she steps into.

 

Therése is highly driven, exceptionally smart, and talented at navigating the nuances of people and culture; which are just as important to any growing organization as is the tech stack they build on. If your company or organization is lucky enough to be able to work with her, or has the opportunity for her come to speak at your event, don’t miss out! Your people, and your company’s financial and cultural growth will thank you!

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Want to Learn More About Designing High Performance Cultures? ​
The Reimagine Salon

Innovations Worth Millions – Designing a Culture That Converts Vision Into Sustainable Revenue – The Reimagine Salon

Reimagining Connection – Where Exceptional Minds Connect and Transform​ Welcome to an evening unlike any other, where deep connections, inspired conversations, and transformative experiences come together.   The Reimagine Salon is an exclusive, invitation-only gathering designed to bring together mission-driven, high achieving founders, leaders, and visionaries in a setting crafted to spark meaningful relationships and elevate each guest’s journey. Apply

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Company Culture

How to to turn your culture into a strategic advantage

Why the State of a Company’s Culture is a Catalyst for Growth or Stagnation A New Approach for Visionary Board Members Board Members, this one is for you   What if the next major driver of your company’s growth isn’t a product launch or market expansion, but the clarity to understand where your culture stands today?   Culture shapes everything:

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Company Culture

When Culture and Strategy Align, Extraordinary Growth Follows

Successfully 10x Deal Sizes – A Case Study At a time when every decision can make or break momentum, the most visionary founders know this truth: scaling isn’t just about building more, it’s about building smarter.   One of the many success stories from Reimaginez involved a brilliant serial founder and CEO leading a Series A health-tech company. Their mission

Read More »
The Reimagine Salon

Celebrating The Reimagine Salon – A Culture of Innovation 

Designing Cultures of Innovation – A Look Inside the May Reimagine Salon for Founders in Life Sciences and Tough Tech Moments of ExplorationMoments of CelebrationMoments of ConnectionMoments of JoyMoments of Recognition A few weeks ago, we hosted our second Reimagine Salon in Boston, Founder Edition, and the energy in the room was nothing short of electric.   Co-hosted with Srid

Read More »
The Reimagine Salon

Celebrating The Reimagine Salon in Boston for Founders

Celebrating The Reimagine Salon in Boston Moments of ExplorationMoments of CelebrationMoments of ConnectionMoments of JoyMoments of Recognition A few weeks ago, we gathered in Boston for our first Reimagine Salon, Founder Edition, which left a lasting impression.   Co-hosted with Srid and Ryan Sansom from Cooley, this intimate, curated gathering brought together a group of high achieving, mission-driven founders, many

Read More »
The Reimagine Salon

Introducing The Reimagine Salon – The Founder Edition in Boston

Reimagining Connection – Where Exceptional Minds Connect and Transform​ Welcome to an evening unlike any other – where deep connections, inspired conversations, and transformative experiences come together. The Reimagine Salon is an exclusive, invitation-only gathering designed to bring together high-achieving founders, leaders, and visionaries in a setting crafted to spark meaningful relationships and elevate each guest’s journey. The Reimagine Salon

Read More »

20+ years Track Record, Served 1,000+ Founders & C-level clients
Delivered 2,500+ Keynotes & Impacted 30,000+ Company Cultures

New York City – Boston – Stockholm – London

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RECEIVE EXCLUSIVE & ACTIONABLE INSIGHTS
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Welcome to

We share the magic behind thriving, high performance company cultures and how to cultivate brilliance as a
High Achiever.

With exclusive and actionable insights delivered straight to your inbox, our biweekly newsletter is designed to help fuel your trailblazing journey.

Welcome to Reimaginez

We are so glad you’re here
We can’t wait to talk to you about high performance thriving cultures

3x Annual Recurring Revenue (ARR), positioning the company as the dominant player in their niche

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: Engage a mixed culture of High Performers and Cruisers to develop and scale a High Achieving Culture during an unprecedented period of growth, fundraising, growing pains, and new business.

Results: To implement a cultural transformation, we focused on a mix of strategic, tactical, and operational programs and initiatives. Reimaginez implemented several cultural initiatives and training and development programs, which enabled the team to experience a 50% increase in growth with High Performers.

To level up the team, we implemented several Futuristic Leadership Programs for management and next-generation leaders to strengthen and level up the teams. Alongside the client, we also advanced the culture and leadership from a mixed performance to a High Achieving Culture.

 

We helped the company to develop a proven recruitment methodology to attract more culturally aligned High Performers; the client adopted and implemented the proprietary processes, models, and frameworks that included The People and Purpose Centric Recruit on Culture Framework™.

 

We helped the company shift to a fully-remote model, align resources and people, and scale the company. Additionally, we leveraged product-market fit to increase market share that led to becoming the dominant player in their niche by creating a 3x growth in Annual Recurring Revenue in one year.

 

Merging Two Rival Companies Into One Thriving Company and Culture

Client: High-growth, VC-backed life sciences company headquartered in the US.

Challenge: A (smaller) company, our client, acquired a (larger) competitor making it crucial to align and integrate two competing companies on culture, leadership, and strategy. Not only did these competitors differ in dynamics and cultures, but also languages, foundations, challenges, and opportunities. Some might have called the environment of the acquired company mediocre or challenged.

Results: To successfully orchestrate a cultural integration, it was crucial to get the key players to agree on a joint vision that would provide a common ground to perform, collaborate, and thrive as a single unit. Reimaginez worked with the c-suite and key stakeholders of each of the companies to establish a deep level of trust and support. Uncovering unifying threads around values, goals, and leadership and developing and implementing the cultural integration plan ensured a smooth integration, setting them up for future success and exponential growth.

 

 

45% Revenue Increase During the Pandemic for an 18-year-old company

Client: Founder and CEO of an 18-year-old high-growth SaaS company in Europe with over nearly 200 million USD in annual revenue and a significant presence in 38 countries.

Challenge: Strengthen and align the CEOs, management team, and the board, remove roadblocks of internal conflicts to scale and set the company up for success with a strategic and cultural plan.

Results: With an already thriving culture, company leadership needed help navigating challenges that included removing toxic individuals and refinancing the company. Therese worked directly with the CEO to elevate his leadership and public image, partner with stakeholders, and thrive under extreme pressure. There was also success in strengthening the management team, leveling up performance throughout the company, and improving cultural initiatives. 

Therese also provided long- and short-term strategic, operational, and tactical support to scale and set the direction of the company with the 2028 vision in mind. These pillars helped the client align the board and leadership on collaboration, strengthen the culture of kindness and performance, and execute initiatives to substantially outperform growth targets. 

The outcome of addressing these challenges swiftly resulted in a 45% growth in revenue which is the best year-over-year (YOY) in the company’s history.

 

 

10x Deal Sizes

Client: Serial Founder and CEO of a Series-A health-tech company in the US.

Challenge: Scaling up yearly revenue and closing large commercial partnerships to secure market share.

Results: The underlying challenge was a disconnect between the goals, strategies, and priorities within the company, especially between the engineering and commercial teams. Steps taken included aligning the company around a united vision and strengthening their culture, followed by a targeted commercial strategy focused on clearer dream personas and value propositions. These initiatives resulted in increasing the average deal size by more than ten times.

 

 

Developing Six Innovations with One of Them Worth $3.5M in Revenue Over Four Years

Client: High-growth, Series B life sciences company based in Massachusetts.

Challenge: Despite an established market share and early successes, the company had lost some of its innovative edge. They were looking to reignite the creative and innovative spirit they were founded upon and develop innovative high-value products and services to grow market share and revenue.  

Results: Over ten months, we delivered our Innovation Reimagined Program to several senior technical leaders, including the CTO. The program’s goal was to develop an innovation culture, an innovation mindset among the leaders, and develop one innovation that was ready for launch with a significant impact on revenue. 

 

During the program, we explore the customer-centric philosophy and strategy alongside looking at innovation, market opportunities, and value-creation for the customers in a more holistic and analytical way while applying creativity and design thinking to the process. 

 

The program didn’t only develop one innovation but six in total. They were created in collaboration with the company’s dream customers, aligned with the vision of the company, and in service to the market. This market pull instead of market push approach helped the company create a unique and tailored innovation strategy with products and services desired by the market and a readiness to buy. 

 

One of the innovations alone was worth half a million year one and one million per year for the following three. Besides the overall value of $3.5M in revenue for one innovation alone, the additional innovations secured the company’s competitiveness in the market and additional revenue with high profitability. 

 

Besides developing six innovations in two different product categories, the team members also ended up closing a significant deal with one of the dream customers who they co-created with during the program. 

 

In essence, this customer-centric innovation program enabled the development of a strong culture of innovation, amplified the company’s impact and strategic direction, and brought in more revenue than the founder could imagine before we started.  

 

 

Transforming Leadership —  From Innovator to Thriving CTO in Climate Tech

Client: Seed stage Climate Tech company based in Massachusetts

Challenge: This first-time founder faced the complexities of leading a high-growth, innovative technical company. The CTO was looking to grow his team, deal with the demands of being a cofounder, and develop his leadership and commercial skills while navigating the challenges of a fast-paced startup environment.

Results: We delivered The High Performance Founder Program to guide, support, and champion this new cofounder and CTO to thrive as a founder and leader. The program focused on helping him navigate the startup rollercoaster during his transition from working in a startup to running one and peak his performance individually and within the cofounding team. We worked closely with the CTO to codify and solidify the foundation of their company culture, bringing current team members together and enabling team growth.

 

During the program, the CTO substantially expanded his team, which became the largest in the company. He learned to thrive as a founder, effectively stepping into his role while remaining active as an innovator in the lab.

 

The program also helped him engage in early-stage initiatives and grow as a leader, learning to lead High Achievers, elevate High Potentials from strategic and operational perspectives, and build a scalable cultural foundation. Having witnessed the importance of culture in his previous company, the CTO understood the significance of getting it right and investing in it early. 

 

The program’s success is evident in his flourishing role as both founder and CTO, showcasing his growth and thriving leadership in the dynamic climate tech industry.

 

 

Welcome to

We share the magic behind thriving, high performance company cultures and how to cultivate brilliance as a
High Achiever.

With exclusive and actionable insights delivered straight to your inbox, our biweekly newsletter is designed to help fuel your trailblazing journey.